Thanks to everyone who has contributed so far! I want to take this opportunity to answer a few questions we’ve received since the launch.
Who will be doing the actual investigating?
Are you asking for work? Email me firstname.lastname@example.org and let’s talk.
In fact, it won’t matter who is doing it. Our evidence will speak for itself. It doesn’t take any special skills to investigate someone online, just some experience Googling. We will hire professional investigators to follow up on high value leads as required.
What kind of information do you expect to discover?
There are many personal and career connections and scandals amongst journalists that are “public” but not widely known to the general population.
A number of political journalists are married to former or current government officials. Journalists have colluded with each other to spin coverage in private agenda-driven groups like JournoList,Gamechanger, and GameJournoPros.
We will publish pages that summarize the available information about each subject in an easy-to-find centralized location. Our site will be authoritative and we’ll work to ensure those results will rank highly in search engines.
We’ll dig beyond what’s publicly available as necessary with our own original research as well. There have been repeated sex scandals in politics, sports, and entertainment and there can be no doubt that journalism has its own skeletons waiting to be uncovered.
Why do you need $25,000 to investigate people online?
I want to spend significant time and energy on this project, but I want to gauge the interest that people have in my goal. If I can’t meet this relatively small amount, then that probably means I’m wrong about how strongly people feel about the issue.
Raising $25,000 would demonstrate the strength of the disgust we collectively have and would be a great start at founding a successful organization that has staying power.
What makes you credible?
We aren’t journalists. We won’t raise revenue via advertising. We will pursue only our stated goal and we will only be beholden to the people who support us.
Trust can only be earned. We hope you’ll give us a chance to earn your trust.
How are you different from other media watchdog groups such as Poynter and Nieman Lab?
Those organizations are themselves part of Big Journalism. We are expressly not.
They are respectable media insiders. We are reviled media outsiders.
They maintain a highbrow academic style. We will behave more in the tradition of tabloid-style attack dogs.
If you haven’t contributed yet, please consider it. It’s going to make the right people furious.